Many international tourists prefer historical tours to visit the Saigon Special Forces Museum and Cu Chi Tunnels.
Zuzanna Henel, a tourist from Poland, shared that her historical tours in Ho Chi Minh City were a completely new experience, even though she had visited Vietnam many times before.
"Poland also experienced a war, and we see many similarities between the two countries through the stories told at the Saigon Special Forces Museum," said Zuzanna.
The Saigon Special Forces Museum is located in the center of District 1, with an area of over 100 square meters and displaying more than 100 artifacts from the special forces soldiers. Objects such as tables, chairs, and cabinets in the house are still intact and decorated similarly to before. Mr. Tran Trong Nghia, the founder of the Saigon Special Forces Museum - Gia Dinh, said that in the first quarter of this year, Ho Chi Minh City witnessed an increase in the number of foreign visitors, about 1.8 million, almost equal to before the pandemic in 2019 and more than 35 times compared to last year. Most international tourists coming to Vietnam visit historical sites.
The Saigon Special Forces Museum alone welcomes hundreds of foreign visitors every day. In the first quarter, the number of visitors to the Saigon Special Forces Museum was about 4,000-5,000, which tripled compared to the same period last year. Most are tourists from India, the US, and the Philippines. Visitors mostly travel in groups of 3-5 people or 5-15 people and explore independently during the day. Tour groups usually follow a 2-day-1-night itinerary, with the largest group comprising about 150 tourists.
Mr. Nghia stated that the Saigon Special Forces Museum and other historical sites in the city are not just meant to attract tourists but also to provide genuine value. Each location is associated with stories of the Saigon Special Forces, creating a space for visitors to learn about history in an engaging way.
Apart from the Saigon Special Forces Museum, searching for other historical tours such as the "Cu Chi Tunnels" on social media yields results mainly in the form of videos shared by foreign visitors. These videos often have a viewership of up to millions, with at least 100,000 views.
Travel companies in Ho Chi Minh City also promote the city's unique tours. They consider these tours to be popular among inbound tourists. "Culture and history tours primarily serve the inbound market. Foreign visitors always prefer these types of tours," said Mr. Tran The Dung, the CEO of Vietluxtour Travel Company.
These tours typically last for a day or two and are often part of a two-week itinerary covering famous destinations across the three regions of Vietnam, including Ho Chi Minh City. Therefore, any international tour group visiting the city will also visit historical sites such as the East-West Armed Forces Command Bunker System.
Culture and history tours in Ho Chi Minh City are priced between VND 150,000 and VND 2.3 million. Besides the well-known Cu Chi Tunnels tour, there are also newer tours such as the Saigon - Cho Lon tour and the Saigon Special Forces tour that have been welcoming visitors since 2019.
According to Mr. Dung, visiting historical sites and cultural destinations is like stepping into a history lesson. Therefore, tourism professionals must make the tour soulful. Tour guides must be the ones to lead and tell stories throughout the journey. For example, the Saigon Special Forces Tour invites eyewitnesses to recount what happened. The destination supports the tour company in filming stories recounted by eyewitnesses to make a documentary film, preserving them for many years to come.
Sharing the coverage of historical tours in Ho Chi Minh City with international visitors, Mr. Dung said that for many years, this tourism product has received great attention from foreign markets. Tour programs were interrupted in 2020 due to the pandemic. In 2021, when foreign visitors had not yet returned, historical tour programs began to attract domestic tourists. By mid-2022, this product began serving foreign tourists again.
Ms. Sandra Raison, a tourist from the Australian group who visited the Cu Chi Tunnels in early April, said that the stories from Ms. Chinh Nghia and Ms. Hiep, eyewitnesses to the history of the Saigon Special Forces, left a lot of emotions.
"I appreciate the bravery and dedication to the fighting of Ms. Nghia, and was deeply moved when she recounted being captured and tortured by the enemy but still remained resilient, not confessing anything," Ms. Raison said.
The tourists in the group were also moved by the truths of war recounted by living witnesses. Most of them hope that such historical programs will be expanded.
The CEO of Vietluxtour shared that historical and cultural tours have no competitiveness and almost no profit. However, the company continues to promote this tour line, diversifying its routes and market share to spread the historical values of the locality. Historical tour products in Ho Chi Minh City are expected to become the city's signature product, leaving an impression on foreign visitors. In addition, these tour lines are also targeting domestic tourists on the occasion of the upcoming April 30 holiday.